Bottom Line Secrets Magazine, a Scam?
Posted: October 2nd, 2008 | Author: Joe | Filed under: Investing, Retirement, Reviews | Tags: Fraud, Opinion, Review, Scam | 20 Comments »I recently received a sample issue of the Bottom Line Personal magazine. The tag line states: “Bottom Line makes you Healthier, Wealthier, Wiser… Happier too.”
With headlines touting such things as the “Millionaire’s secret to retiring richer faster”, my scam alarm was ringing loudly.
Secret # 1. How to Make More Money Than 90% of Investors – Even if You’re Lousy at Picking Stocks.
They give some silly example of an investor who lost 80% of his nest egg in the tech bubble bust of 2000. He then turned his remaining $33,000 into $7 million over the next 15 months.
Wow! Sounds great. How’d he do it?
By eliminating his loses, of course. We’d all be millionaires if we never lost money in the stock market, right?
Their example goes on to state that:
If you invest $5,000, and lose 20%, you’re down to $4,000 ($1,000 is 20% of $5,000).
Fair enough.
But for you to recover that loss you need to earn a 25$ return ($1,000 is 25% of $4,000).
OK, I’m with them so far.
The more you lose, the harder it is to get back. Recovery from a 50% loss requires a 100% gain, and recovery from a 75% loss requires a 300% gain.
Then how the hell did the investor profiled in the tech bubble example get back his 80% loss just from avoiding further losses?
The answer is he didn’t, it’s a load of bunk.
But the underlying methodology is sound: limit your losses in the stock market by using stop-loss orders.
Secret # 2. Make Your Grandchild a TAX-FREE Millionaire!
The claim:
“If your teenage child or grandchild is gainfully employed, he can contribute up to $4,000 a year to a Roth IRA. If the child puts $4,000 a year away between the ages of 16 and 21 and the Roth IRA earns 10% per year, the child will have $2,045,042 at the age of 65.”
Sounds great on the surface. But what’s the catch?
Inflation.
After those 49 years piling up in the Roth IRA, that $2,045,042 would be worth only $1,391,185 in today’s dollars, assuming a relatively benign 3% inflation rate. That and it took 49 years to get there, so while the headline makes it seem like it’s getting rich quick, it’s anything but.
Does this make it a scam, or mean it’s not worth doing? No, of course not. It’s the point of an IRA or 401(k) in the first place. It’s also the basis of David Bach’s Automatic Millionaire. Just don’t confuse automatic with instant.
Secret # 3. How to Pay Off Your 30-Year Mortgage in Just 23 Years.
No secret here – it’s called a Biweekly mortgage payment. The only catch is to make sure your lender doesn’t charge a fee for the program or any pre-payment penalties.
Secret #4. Lower Your Tax Bracket.
The claim:
In one easy step, lower your rate to as low as 15%!
This one is so vague I can’t be sure what the “secret” is they’re selling. It could be creating your own business as some form of tax shelter. Maybe it’s legal, maybe it’s not. There are legal ways of doing this. For example, you could invest in tax-free municipal bonds or max out your pre-tax retirement accounts to lower your taxable income.
Secret #5. How to Boost Your Tax Refund.
The claim:
You can boost your tax refund even if you take the standard deduction!
Yeah, I can over-pay the government every pay period by claiming 0 dependants. Whoopdy-do! No thanks, I’d rather owe the government $10 at the end of the year. Then I know I’m keeping most of my money.
So are these really scams?
I think scam is probably too harsh a word. I haven’t actually seen a full issue, but this “free copy” mailer certainly makes it seem like they are trying to make a buck (or take a few of yours) selling information that’s relatively easy to find on the Internet or through other sources. In short, there’s nothing secret about any of it.
Still, it just looks “scammy.” It feels like something targeting gullible retirees. In fact, looking at reader testimonial page shows 6 people – all over the age of 60.
Bottom line on the Bottom Line Magazine: Read some personal finance magazines or blogs and save your money.











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